Beer Kingdom
Part 3World of Things
The sucker is the over credulous person, the person who does not realize the difference between himself and those he challenges. His involvement in the situation is seen as voluntary, indeed as deliberately sought; and consequently he has nobody but himself to blame if he is ruined and destroyed.

According to American ethics, it is morally wrong to attack a person weaker than oneself; but if the weaker attacks (or is provoked into attacking) it is not wrong to use all one's strength against him. The ideal of justice is reconciled with the recognition of inequality by the fiction that the weaker always has the choice of whether he will challenge the stronger or not.

It is probably this situation which helps account for one of the more striking paradoxes in the American world of business and things.

Although success is so vitally important for the individual that he will often work himself to death or to a nervous breakdown to attain, maintain, and increase it, failure, especially sudden and dramatic failure-ruin-is not correspondingly disastrous. A complete setback need not, and generally does not, destroy all self-confidence.

A slow decline is generally psychologically far more crippling than a complete disaster, for a slow decline suggests increasing incompetence, whereas disaster is a "bad break" in which the ego is not involved; it is viewed as it were an "act of God' as described in insurance policies.

The competition between near equals (or those supposed to be so) is regulated by the government, through the laws; indeed the chief, and for many the only essential function of government is this regulation of competition.

By and large, these regulations are not conceived of as moral imperatives, are not incorporated into the character; they are viewed rather as limitations and obstacles which should be treated with respect, but which a clever person may use to his advantage and, on occasion, get around.

Anyone who can "get away with" an infraction of the rules, especially the rules of the government, without being caught or penalized is an object of admiration rather than of reprobation.

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a study in national character, by Geoffrey Gorer,
W.W.Norton & Company, NY
Copyright © 1948 and 1964

Copyright 1996 Bahus Enterprises